haku: @indexterm advertising effectiveness / yhteensä: 556
viite: 496 / 556
| Tekijä: | Winer, R. S. |
| Otsikko: | On consumer- versus firm-level analysis of advertising effectiveness: implications for model building. |
| Lehti: | Decision Sciences
1979 : OCT, VOL. 10:4, p. 547-561 |
| Asiasana: | ADVERTISING EFFECTIVENESS MARKETING MODELS MATHEMATICAL MODELS |
| Kieli: | eng |
| Tiivistelmä: |
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