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| Tekijä: | Danes, J. E. Hunter, J. E. |
| Otsikko: | Designing persuasive communication campaigns: a multimessage communication model. |
| Lehti: | Journal of Consumer Research
1980 : JUN, VOL. 7:1, p. 67-77 |
| Asiasana: | MULTIATTRIBUTE MODELS ADVERTISING EFFECTIVENESS BRAND LOYALTY COMMUNICATION CONSUMER BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA