haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Gupta, V. K. |
| Otsikko: | Factors determining interindustry differences in advertising intensity: Canadian manufacturing. |
| Lehti: | Quarterly Review of Economics and Business
1980 : AUTUMN, VOL. 20:3, p. 60-76 |
| Asiasana: | COST-PRICE-VOLUME ANALYSIS ADVERTISING EFFECTIVENESS CANADA INDUSTRIAL CONCENTRATION MANUFACTURING MARKET SHARE |
| Kieli: | eng |
| Tiivistelmä: |
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