haku: @indexterm advertising effectiveness / yhteensä: 556
viite: 475 / 556
| Tekijä: | Matwally, M.M. |
| Otsikko: | Sales response to advertising of eight Australian products. |
| Lehti: | Journal of Advertising Research
1980 : OCT, VOL. 20:5, p. 59-64 |
| Asiasana: | ADVERTISING EFFECTIVENESS MARKET RESEARCH MARKETING MODELS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA