haku: @indexterm advertising effectiveness / yhteensä: 556
viite: 135 / 556
| Tekijä: | Blackston, M. |
| Otsikko: | Can advertising pre-tests predict the longevity of advertising effects? |
| Lehti: | Marketing and Research Today
1996 : FEB, VOL. 24:1, p. 11-17 |
| Asiasana: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH PERSONALITY MEASUREMENT INDIVIDUAL PSYCHOLOGY |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA