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| Tekijä: | Mühleder, K. |
| Otsikko: | Wertgestaltung - Ein Beitrag zur Gestaltung von Produktinnovationen. |
| Lehti: | Journal für Betriebswirtschaft
1996 : VOL. 46:1, p. 23-35 |
| Asiasana: | INNOVATION NEW PRODUCTS MANAGEMENT HEURISTIC METHODS |
| Kieli: | ger |
| Tiivistelmä: | The management of innovations calls for instruments that can be used to control and manage these specific kind of business processes. Starting out from the standard innovation process model which has found a large distribution in the literature - despite some contradictory empirical testing - a detailed process model is developed on the basis of the value analysis/value engineering system. The basic point is that both the innovation process and the value management process are considered to be problem solving activities. While the standard innovation model gives merely a rather global look on the actual process, the value management process provides a detailed step by step job plan. |
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