haku: @indexterm advertising effectiveness / yhteensä: 556
viite: 470 / 556
| Tekijä: | Hornik, J. |
| Otsikko: | Quantitative analysis of visual perception of printed advertisements. |
| Lehti: | Journal of Advertising Research
1980 : DEC, VOL. 20:6, p. 41-48 |
| Asiasana: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH QUANTITATIVE TECHNIQUES |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA