haku: @indexterm advertising effectiveness / yhteensä: 556
viite: 460 / 556
| Tekijä: | Zufryden, F. S. |
| Otsikko: | A tested model of purchase response to advertising exposure. |
| Lehti: | Journal of Advertising Research
1981 : FEB, VOL. 21:1, p. 7-16 |
| Asiasana: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH CONSUMER BEHAVIOUR MARKETING MODELS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA