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| Tekijä: | Aaker, D. E. Bruzzone, D. E. |
| Otsikko: | Viewer perceptions of prime-time television advertising. |
| Lehti: | Journal of Advertising Research
1981 : OCT, VOL. 21:5, p. 15-23 |
| Asiasana: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
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