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| Tekijä: | McNeal, J. U. |
| Otsikko: | Ideational Item/You Can Defend Advertising - But Not Every Advertisement. |
| Lehti: | Business Horizons
1981 : SEP-OCT, VOL. 24:5, p. 33-37 |
| Asiasana: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS ADVERTISING CONSUMER ATTITUDES |
| Kieli: | eng |
| Tiivistelmä: |
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