haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Derbaix, C. M. |
| Otsikko: | Are consumers unique in terms of cognitive and affective reactions towards the advertising content? |
| Lehti: | European Journal of Marketing
1981 : VOL. 15:7, p. 12-22 |
| Asiasana: | CONSUMERS ADVERTISING EFFECTIVENESS RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA