haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Schonfeld, E. P. Boyd, H. |
| Otsikko: | The financial payoff in corporate advertising. |
| Lehti: | Journal of Advertising Research
1982 : FEB-MAR, VOL. 22:1, p. 45-55 |
| Asiasana: | SHARE PRICES ADVERTISING EFFECTIVENESS CORPORATE STRATEGY MARKETING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA