haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Raj, S. P. |
| Otsikko: | Methodology to isolate and measure attractive and retentive effects of advertising. |
| Lehti: | Journal of Advertising Research
1982 : APR-MAY, VOL. 22:2, p. 53-59 |
| Asiasana: | ADVERTISING EFFECTIVENESS BRANDS CONSUMER BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA