haku: @indexterm advertising effectiveness / yhteensä: 556
viite: 88 / 556
| Tekijä: | Stewart, D.W. Furse, D.H. |
| Otsikko: | Analysis of the impact of executional factors on advertising performance |
| Lehti: | Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 85-87 |
| Asiasana: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH TELEVISION ADVERTISING |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this study is to answer the question: "What advertising executional devices influence the effectiveness of a television commercial?" |
SCIMA