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| Tekijä: | Appel, V. |
| Otsikko: | Editorial environment and advertising effectiveness |
| Lehti: | Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 89-94 |
| Asiasana: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH PERIODICALS |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this article is to report the results of some analyses which have been performed upon the National Enquirer data since publication and which will throw more light upon the issue of editorial environment and its influence upon advertising effectiveness. |
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