haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Matosian, J. |
| Otsikko: | Effectiveness of different coupon delivery methods in building mass transit ridership. |
| Lehti: | Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 54-56 |
| Asiasana: | NEWSPAPER ADVERTISING DIRECT MAIL ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
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