haku: @indexterm heuristic methods / yhteensä: 556
viite: 43 / 556
| Tekijä: | Boyd, M. |
| Otsikko: | On ignorance, intuition, and investing: a bear market test of the recognition heuristic |
| Lehti: | Journal of Psychology and Financial Markets
2001 : VOL. 2:3, p. 150-156 |
| Asiasana: | HEURISTIC METHODS PORTFOLIO INVESTMENT STOCK MARKETS |
| Kieli: | eng |
| Tiivistelmä: | This study replicates recent tests of the recognition heuristic as a device for selecting stock portfolios. The heuristic represents a lower limit to the search for information since simple name recognition is the least one can know about anything. This study, conducted in a down market, reaches the following conclusion: not only can a high degree of company name recognition lead to disappointing investment results in a bear market, it can also be beat by pure ignorance. |
SCIMA