haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Kalika, M. |
| Otsikko: | Perception et m`morisation des campagnes promotionnelles dans la distribution = perception and memorization of promotional campaigns in distribution. |
| Lehti: | Revue Francaise du Marketing
1982 : JUL-SEP, 90, p. 67-87 |
| Asiasana: | SALES PROMOTION PRICE CUTTING ADVERTISING EFFECTIVENESS CONSUMER ATTITUDES DISTRIBUTION |
| Kieli: | fre |
| Tiivistelmä: |
SCIMA