haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Cannon, H. M. |
| Otsikko: | A new method for estimating the effect of media context, using value profiles of ads. |
| Lehti: | Journal of Advertising Research
1982 : OCT-NOV, VOL. 22:5, p. 41-48 |
| Asiasana: | MEDIA SELECTION ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS METHOD STUDY |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA