haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Cramphorn, S. |
| Otsikko: | Does originality contribute to ad effectiveness? |
| Lehti: | Admap
2005 : OCT, VOL. 40:9 (465), p. 16-17 |
| Asiasana: | advertising effectiveness consumer behaviour |
| Vapaa asiasana: | originality |
| Kieli: | eng |
| Tiivistelmä: | Does creativity sell? Global research shows that it does help, since it makes advertisements exciting, enjoyable, likeable and involving. An that is brand-building. |
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