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| Tekijä: | Millman, I. |
| Otsikko: | Does television advertising work? |
| Lehti: | Admap
2005 : DEC, VOL. 40:11 (467), p. 20-23 |
| Asiasana: | advertising effectiveness panel data television advertising |
| Kieli: | eng |
| Tiivistelmä: | The paper examines findings from extensive single-source panel data that show how TV advertising works, and the effect of changes over time. |
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