haku: @indexterm advertising effectiveness / yhteensä: 556
viite: 51 / 556
Tekijä:Boon, A. den
Otsikko:Real-time campaign evaluation
Lehti:Admap
2006 : FEB, VOL. 41:2 (469), p. 24-27
Asiasana:advertising campaigns
advertising effectiveness
evaluation
Kieli:eng
Tiivistelmä:The paper shows how a well-structured dashboard can aid real-time decision making on campaign deployment. Measuring campaign's success in real time creates true cost-effectiveness.
SCIMA tietueen numero: 260130
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