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| Tekijä: | Singh, S. N. Rotschild, M. L. |
| Otsikko: | Recognition as a measure of learning from televison commercials. |
| Lehti: | Journal of Marketing Research
1983 : AUG, VOL. 20:3, p. 235-248 |
| Asiasana: | ADVERTISING EFFECTIVENESS TELEVISION ADVERTISING LEARNING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA