haku: @indexterm advertising effectiveness / yhteensä: 556
viite: 414 / 556
Tekijä: | Corkindale, D. |
Otsikko: | Measuring the sales effectiveness of advertising : the role of ADLAB in the UK. |
Lehti: | Journal of the Market Research Society
1984 : JAN, VOL. 26:1, p. 29-49 |
Asiasana: | ADVERTISING EFFECTIVENESS ADVERTISING EXPENDITURE ADVERTISING RESEARCH CABLE TELEVISION TELEVISION ADVERTISING |
Kieli: | eng |
Tiivistelmä: |
SCIMA