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| Tekijä: | Motes, W. H. Woodside, A. G. |
| Otsikko: | Field test of package advertising effects on brand choice behavior. |
| Lehti: | Journal of Advertising Research
1984 : FEB-MAR, VOL. 24:1, p. 39-45 |
| Asiasana: | ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS CONSUMER BEHAVIOUR BRAND CHOICE |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA