haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Holstius, K. |
| Otsikko: | Exploring copywriters' ability to perceive target group attitudes towards advertising copy. |
| Lehti: | European Journal of Marketing
1983 : VOL. 17:5, p. 55-71 |
| Asiasana: | ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
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