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| Tekijä: | Thorson, E. Snyder, R. |
| Otsikko: | Viewer recall of television commercials : prediction from the propositional structure of commercial scripts. |
| Lehti: | Journal of Marketing Research
1984 : MAY, VOL. 21:2, p. 127-136 |
| Asiasana: | ADVERTISING RESEARCH TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS MARKETING MODELS |
| Kieli: | eng |
| Tiivistelmä: |
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