haku: @indexterm advertising effectiveness / yhteensä: 556
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Tekijä: | Wilkie, W. L. McNeill, D. L. Mazis, M. B. |
Otsikko: | Marketing's "scarlet letter" : the theory and practice of corrective advertising. |
Lehti: | Journal of Marketing
1984 : SPRING, VOL. 48:2, p. 11-31 |
Asiasana: | ADVERTISING RESEARCH CONSUMER INFORMATION CONSUMER EXPECTATIONS ADVERTISING EFFECTIVENESS SALES PROMOTION |
Kieli: | eng |
Tiivistelmä: |
SCIMA