haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Aykac, A. Corstjens, M. Gautschi, D. |
| Otsikko: | Is there a Kink in your advertising? An empirical investigation of advertising response asymmetry. |
| Lehti: | Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 27-35 |
| Asiasana: | ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
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