haku: @indexterm advertising effectiveness / yhteensä: 556
viite: 402 / 556
| Tekijä: | Bemmaor, A. C. |
| Otsikko: | Testing alternative econometric models on the existence of advertising threshold effect. |
| Lehti: | Journal of Marketing Research
1984 : AUG, VOL. 21:3, p. 298-308 |
| Asiasana: | ECONOMETRIC MODELS ADVERTISING EFFECTIVENESS MARKET SHARE TEST MARKETING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA