haku: @indexterm advertising effectiveness / yhteensä: 556
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Tekijä: | Gatignon, H. |
Otsikko: | Competition as a moderator on the effect of advertising on sales. |
Lehti: | Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 387-398 |
Asiasana: | ADVERTISING EFFECTIVENESS SALES CONSUMER PRICE INDEX MARKET RESEARCH MARKETING MODELS COMPETITION |
Kieli: | eng |
Tiivistelmä: |
SCIMA