haku: @indexterm advertising effectiveness / yhteensä: 556
viite: 398 / 556
| Tekijä: | Marquardt, R. A. Murdock, G. W. |
| Otsikko: | The sales/advertising relationship : an investigation of correlations and consistency in supermarkets and department stores. |
| Lehti: | Journal of Advertising Research
1984 : OCT-NOV, VOL. 24:5, p. 55-60 |
| Asiasana: | SALES ADVERTISING EFFECTIVENESS SUPERMARKETS DEPARTMENT STORES |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA