haku: @indexterm advertising effectiveness / yhteensä: 556
viite: 395 / 556
Tekijä: | Stewart, D. W. Furse, D. H. |
Otsikko: | Analysis of the impact of executional factors on advertising performance. |
Lehti: | Journal of Advertising Research
1984 : -1985 DEC-JAN, VOL. 24:6, p. 23-26 |
Asiasana: | PERFORMANCE APPRAISAL ADVERTISING EFFECTIVENESS TELEVISION ADVERTISING |
Kieli: | eng |
Tiivistelmä: |
SCIMA