haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Stewart, D. W. Furse, D. H. |
| Otsikko: | Analysis of the impact of executional factors on advertising performance. |
| Lehti: | Journal of Advertising Research
1984 : -1985 DEC-JAN, VOL. 24:6, p. 23-26 |
| Asiasana: | PERFORMANCE APPRAISAL ADVERTISING EFFECTIVENESS TELEVISION ADVERTISING |
| Kieli: | eng |
| Tiivistelmä: |
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