haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | |
| Otsikko: | Special advertising tracking : studies issue. |
| Lehti: | Journal of Advertising Research
1985 : FEB-MAR, VOL. 25:1, p. 15-64 |
| Asiasana: | ADVERTISING RESEARCH MARKET RESEARCH DECISION MAKING MARKET SURVEYS ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
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