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| Tekijä: | Friedman, M. |
| Otsikko: | The changing language of a consumer society : Brand name usage in popular American novels in the Postwar Era. |
| Lehti: | Journal of Consumer Research
1985 : MAR, VOL. 11:4, p. 927-938 |
| Asiasana: | BRAND NAMES CONSUMER RESEARCH ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH CULTURE SOCIOLOGY |
| Kieli: | eng |
| Tiivistelmä: |
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