haku: @indexterm advertising effectiveness / yhteensä: 556
viite: 391 / 556
Tekijä: | Nelson, J. E. Duncan, C. P. Frontczak, N. T. |
Otsikko: | The distraction hypothesis and radio advertising. |
Lehti: | Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 60-69 |
Asiasana: | RADIO RECEIVERS INDUSTRY PUBLIC ADVERTISING ADVERTISING EFFECTIVENESS MEDIA RESEARCH PSYCHOLOGY |
Kieli: | eng |
Tiivistelmä: |
SCIMA