haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Korgaonkar, P. K. Bellenger, D. N. |
| Otsikko: | Correlates of successful advertising campaigns : the manager's perspective. |
| Lehti: | Journal of Advertising Research
1985 : AUG-SEPT, VOL. 25:4, p. 34-39 |
| Asiasana: | ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA