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Tekijä: | Chook, P. H. |
Otsikko: | A continuing study of magazine environment, frequency, and advertising performance. |
Lehti: | Journal of Advertising Research
1985 : AUG-SEP, VOL. 25:4, p. 23-33 |
Asiasana: | ADVERTISING RESEARCH NEWSPAPER ADVERTISING ADVERTISING EFFECTIVENESS |
Kieli: | eng |
Tiivistelmä: |
SCIMA