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| Tekijä: | Rust, L. W. |
| Otsikko: | Using test scores to guide the content analysis of TV materials. |
| Lehti: | Journal of Advertising Research
1985 : OCT-NOV, VOL. 25:5, p. 17-23 |
| Asiasana: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH TELEVISION ADVERTISING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA