haku: @indexterm advertising effectiveness / yhteensä: 556
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Tekijä: | Olson, D. |
Otsikko: | The characteristics of high-trial new-product advertising. |
Lehti: | Journal of Advertising Research
1985 : OCT-NOV, VOL. 25:5, p. 11-16 |
Asiasana: | ADVERTISING EFFECTIVENESS NEW PRODUCTS ADVERTISING RESEARCH |
Kieli: | eng |
Tiivistelmä: |
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