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| Tekijä: | Chebat, J. C. Picard, J. |
| Otsikko: | The effects of price and message-sidedness on confidence in product and advertisement with personal involvement as a mediator variable. |
| Lehti: | International Journal of Research in Marketing
1985 : VOL. 2:2, p. 129-141 |
| Asiasana: | CONSUMER SATISFACTION ADVERTISING EFFECTIVENESS PRICING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA