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| Tekijä: | Kaserman, D. L. Mayo, J. W. |
| Otsikko: | Advertising and the residential demand for electricity. |
| Lehti: | Journal of Business
1985 : OCT, VOL. 58:4, p. 399-408 |
| Asiasana: | ENERGY CONSUMPTION ELECTRICITY SUPPLY INDUSTRY ADVERTISING EFFECTIVENESS CONSUMER DEMAND |
| Kieli: | eng |
| Tiivistelmä: |
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