haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Batra, R. Ray, M. L. |
| Otsikko: | Situational effects of advertising repetition : The moderating influence of motivation, ability, and opportunity to respond. |
| Lehti: | Journal of Consumer Research
1986 : MAR, VOL. 12:4, p. 432-445 |
| Asiasana: | ADVERTISING ADVERTISING RESEARCH CONSUMER RESEARCH ADVERTISING EFFECTIVENESS MOTIVATION RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |
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