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| Tekijä: | Sewall, M. A. Sarel, D. |
| Otsikko: | Characteristics of radio commercials and their recall effectiveness. |
| Lehti: | Journal of Marketing
1986 : JAN, VOL. 50:1, p. 52-60 |
| Asiasana: | ADVERTISING EFFECTIVENESS RADIO RECEIVERS INDUSTRY TEST MARKETING SURVEYS |
| Kieli: | eng |
| Tiivistelmä: |
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