haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Mitchell, A. A. |
| Otsikko: | The effect of verbal and visual components of advertisements on brand attitudes and attitude toward the advertisement. |
| Lehti: | Journal of Consumer Research
1986 : JUN, VOL. 13:1, p. 12-24 |
| Asiasana: | CONSUMER RESEARCH ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS BRANDS BRAND CHOICE |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA