haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Deighton, J. |
| Otsikko: | The interaction of advertising and evidence. |
| Lehti: | Journal of Consumer Research
1984 : DEC, VOL. 11:3, p. 763-770 |
| Asiasana: | ADVERTISING ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS BEHAVIOURAL SCIENCE DECISION THEORY |
| Kieli: | eng |
| Tiivistelmä: |
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