haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Kessler, F. |
| Otsikko: | High-tech shocks in ad research. |
| Lehti: | Fortune
1986 : JUL 7, VOL. 114:1, p. 38-40 |
| Asiasana: | MARKET RESEARCH ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS TELEVISION ADVERTISING |
| Kieli: | eng |
| Tiivistelmä: |
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