haku: @indexterm advertising effectiveness / yhteensä: 556
viite: 364 / 556
| Tekijä: | Cagley, J. W. |
| Otsikko: | A comparison of advertising agency selection factors : advertiser and agency perceptions. |
| Lehti: | Journal of Advertising Research
1986 : JUN-JUL, VOL. 26:3, p. 39-44 |
| Asiasana: | ADVERTISING AGENCIES ADVERTISING MEDIA ADVERTISING EFFECTIVENESS COMPARATIVE RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA