haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | MacKenzie, S. B. |
| Otsikko: | The role of attention in mediating the effect of advertising on attribute importance. |
| Lehti: | Journal of Consumer Research
1986 : SEP, VOL. 13:2, p. 174-195 |
| Asiasana: | ADVERTISING RESEARCH CONSUMER RESEARCH ADVERTISING EFFECTIVENESS MARKETING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA