haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Rethans, A. J. Swasy, J. L. Marks, L. J. |
| Otsikko: | Effects of television commercial repetition, receiver knowledge, and commercial length : a test of the two-factor model. |
| Lehti: | Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 50-61 |
| Asiasana: | MARKETING MODELS NEW PRODUCTS TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
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